For anyone familiar with the 4 P's of marketing: product, price, promotion, and place; the helpful folks at Shopify take care of the "place" by providing a nifty e-commerce platform. Product, price, and promotion are all up to you. If you get any of these wrong, an empty place really doesn't do much to further your entrepreneurial dreams.
And now, the hard work of tweaking begins. Are prices scaring customers off? Does the product design not resonate with potential customers? What social media posts are working and which ones aren't? The answers to these questions and more will hopefully be revealed as we roll up our sleeves and get to work making FruitfulWorks fruitful.